Hitachi

Collaborators

Kyle Christian, Michelle Goldberg (Virgen)

ROLE

UX, UI Designer

As the Senior UI/UX Designer for the Hitachi Fusion for Industry website enhancement project, I transformed the user experience through thorough research, detailed wireframes, and intuitive design. Collaborating with Kyle Christian and Michelle Goldberg from Virgen, I balanced user-centric design with Hitachi Fusion's brand voice. The final result was a polished, engaging "Events Page" that effectively communicated upcoming events and enhanced the overall user experience. This project showcased the power of collaboration and thoughtful design.

TIME

4 weeks

TOOL

Figma, Adobe Photoshop

See the Project in Action

Main Objectives

Landing Page for Event Click-Throughs:

Create a landing page that informs users about Fusion for Industry in relation to the conference/event they clicked through from.

Events UX Experience:

Design an intuitive and engaging "Events" page on the hitachifusion.com website.

Events Page for Organic Traffic:

Develop an "Events Page" to showcase upcoming conferences and tradeshows, with backlinks to event registration pages.

Secondary UX Improvements:

Identify and implement potential improvements to the overall website UX.

Design Process

Research and Paperwork:

Conducted thorough research on user needs and industry standards.
Documented project requirements and objectives.
Collaborated with stakeholders to gather insights and feedback.

Wireframe Development:

Created basic wireframes to outline the page layout and structure.
Ensured wireframes were user-centric and aligned with Hitachi Fusion's brand voice.
Iterated on wireframes based on stakeholder feedback.

UI/UX Design:

Designed an intuitive layout that was visually appealing and easy to navigate.
Focused on creating a seamless user experience for both event click-throughs and organic traffic.
Incorporated Hitachi Fusion's branding elements to maintain consistency.

Challenges:

Balancing the need for a user-centric design with the brand's voice and identity.
Ensuring the design was adaptable for various devices and screen sizes.
Integrating feedback from multiple stakeholders while maintaining design integrity.

Solutions:

Utilized a collaborative approach to gather continuous feedback and make iterative improvements.
Conducted usability testing to identify and address potential issues early in the design process.
Leveraged responsive design techniques to ensure a consistent experience across all devices.

Final Delivery:

Delivered a polished and highly appreciated design that met all project objectives.
Implemented an engaging "Events Page" with backlinks to event registration pages.
Provided recommendations for secondary UX improvements to enhance the overall website experience.

The project successfully enhanced the Hitachi Fusion for Industry website, providing a seamless and engaging user experience for both event attendees and organic visitors. The collaborative effort with Kyle Christian and Michelle Goldberg from Virgen was instrumental in achieving a design that truly represents the Hitachi Fusion brand and voice. The final design was well-received and has set a new standard for future website enhancements.

What I Learned?

User Research and Feedback:
Conducting thorough user research and integrating stakeholder feedback are crucial for creating user-centric designs.

Balancing Design and Brand Identity:
Striking a balance between user-centric design and maintaining brand consistency is essential for a cohesive user experience.

Satisfied Clients, Successful Projects

Throughout my career, I've had the opportunity to work with some well-known brands, both in agency settings and as an independent contractor. While confidentiality agreements and the age of some projects limit what I can share, I can still mention a few key clients to demonstrate my industry experience and credibility.